Why You Need to Be in Online Business Directories

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These days you have to be creative, original and most of all you have to take advantage of all the free options you can find out there. The internet is so vast you need to be among the first results in SERP in as many trustworthy sources as possible.

Have you ever wondered how far down the Search Engine Results Page (SERP) will most people go?

The average web user won’t go past the first five listings on a search engine results page (SERP). Research shows that websites on the first search engine results page receive almost 95% of web traffic, leaving only 5% for the remaining search results pages.

Why Does SERP Position Matter?

Once a search engine result grabs web users’ attention, the logical next step for the user is to click through to the website to get the additional information and potentially take some kind of action (such as making a purchase). Most people will click on one of the first few results because they’ve found what they’re looking for, don’t want to scroll further, are short on time, or some combination of the three. Therefore, the higher a company’s organic search ranking, the higher the click-through rate (CTR). (Madeline Jacobson, Digital Content Team Leader at Leverage Marketing)

The goal of each business owner is to help his business to show up in search results when users search for specific terms related to the business’s industry, brand, or products and services. Search optimization is an essential strategy for small businesses trying to attract attention, drive website traffic, and grow their business.

So here are just a few reasons why you need to be in Online Business Directories:

It’s FREE!

Most online business directories are free to use. By taking advantage of this inexpensive advertising you won’t have to drain your financial resources, you can use the money you save on other advertising channels and you can increase your exposure.

You will show up on Google Search and you will get discovered more

Dominate search results by creating local business profiles on high-ranking directory sites and make sure your business appears as often as possible in the search results. I always think of a Monopoly board when it comes to a search results page. When you play Monopoly the goal is to acquire as many properties on the board as possible to increase the chances that other players will land on your Real estate. The same thing applies to a search results page (SERP), the more times your business appears on the page, the more likely users are to click on your profile.

It will improve your local visibility

Improving the visibility of any business is vital and you need to make sure that your contact information is correct and consistent in order for it to be productive. Be sure to add information about your opening times, your location and contact details, the services or products you offer, a short description with reasons a customer should use your company, such as competitive prices, different offers, excellent customer support, etc.

It will strengthen your business reputation

Most business directories allow customers to leave a review about the experience they had with your company’s products or services. By having a business online you can’t stop people from writing reviews. The only thing you can do is to try to deal with them. No one wants to get negative reviews, but they sometimes happen. Promptly responding to negative reviews shows the customer you care and value their opinion. It may also be the catalyst that results in a person who had a bad experience with your business giving you a second chance.
As long as you are communicating effectively to your clients or customers, you can expect most of your reviews to be positive. You can then share these reviews on social media or you can even list them on your website.

It will increase your brand awareness and will amplify your online presence

When you run a small business is very important to boost your brand awareness by advertising your services and developing a brand image via an online business directory. Put an image of your brand logo to your listing and ensure that it contains your company’s name. The idea is to get people to feel connected to your brand and to encourage clients to want to contact you as they will recognize your brand.

It will boost your SEO

Search engine optimization is a means of ensuring your business appears in the top search results spots for target keywords. With local search what really matters is how well a business performs in SERP for searches based on branded keywords and business categories.

Local business directories also optimize their site for these keywords and business categories. Since online business directories have high domain authority, they are more likely to appear higher in search results for the same keywords. Having a listing profile on these reputable sites means your business will appear more frequently than perhaps your website will. Here’s a study that provides a list of citation sources based on their local search visibility score.

It will bring you a two-fold traffic flow to your website

Compared to a CTR advertisement, an online business directory brings a two-fold traffic flow to your site–direct and indirect.
Direct traffic flow means customers can find you by simply following your website listing. When speaking of indirect traffic flow, these are clients who enter your website via the search engine results page.
Having your business listed on an online business directory can help you improve your search engine rank since the URL to your site becomes a valuable inbound link for a relevant search result. By relevant search I mean your business provides the correct information that you know people would find helpful when they search something online.

Targeted advertising - about 80% of customers use directories while researching a product or company
This fact was established by a study done by Burke. Directory searches usually lead to a successful purchase. People who use online business directories have a specific use in mind and if they find your company to be suitable, they will go ahead with the purchase since they are ready to do business. Attracting such customers is very important and online directories will help you do that. They also have an additional advantage, can get you higher returns from your website. If your product or service has relevance, it will be given more importance in the directory.

So why does your business need to be listed in online directories?

It’s simply good business and it’s free!

                                             


Just give it a try! Here are some Top Free Business Listing Sites 👉http://bit.ly/31ueCMd